Soon, you’ll be the guru of direct mail to your clients.
They will marvel at your expertise.
And the best part?
As a member of our 'FULL' program, each month we dedicate one of our Zoom calls entirely to YOU.
You get to share an idea, a campaign, or whatever else you’re working on related to direct mail.
We give you feedback… guide you through every step… and answer your questions.
We help you reduce the risk and increase the reward.
Your membership fees are an investment, a catapult launching your agency towards even greater success.
Ready to roll?
If you're still with me and are ready to join us inside Direct Mail Insiders, pick the big green button for either the 'LITE' or 'FULL' option, which will take you to the next step in the process:
This ain’t a lottery ticket, but it sure feels like hitting the jackpot.
Get ready to supercharge your business and, if you're a marketer, bring your clients innovative, game-changing campaign ideas.
Don’t miss out.
Rooting for your success,
How A “Marketing Technology” Of The Past Can Help You Thrive & Compete In The Future
Dear Future-Minded Marketer,
Imagine for a moment you're sitting in the cockpit of a supersonic jet...
Hurtling through the stratosphere of technological innovation.
It's a moment where governments are lining up to throw money at the promise of Electric Vehicles (EVs) and Artificial Intelligence (AI).
In fact, pretty much everyone - and their grandmother - is scrambling to get on these bandwagons.
Just like a gold rush, these are seen as bonanza opportunities.
Every Tom, Dick, and Harry is piling on faster than you can say "rechargeable batteries" or "machine learning."
But what if I told you there's a THIRD gold rush that's happening RIGHT NOW...
One that's hiding in plain sight.
And the bigwigs in marketing are quietly piling on.
That gold rush?
Direct mail.
Yes, my friend, direct mail – the kind of communication that you can touch, feel, and hold.
It captures not just the eyes, but also the hearts and wallets of consumers.
Ironically, the ever-growing volume of emails and digital messages have become the Achilles heel of online marketing.
Your electronic inboxes and mine are more cluttered than a hoarder's garage sale!
You see, while digital is loud, direct mail whispers in the ear of your customer,
“I’ve got something special for you…”
It creates an intimate space where you and your customer can engage, away from the noise and the frenzy.
Just to hammer the point home, recent data from JICMAIL – an British organization that does for mail what Nielson does for TV ratings – shows that business and advertising mail enjoys open rates as high as 84%.
That's right. While digital marketers are pulling their hair out over 20% open rates, direct mail is laughing all the way to the bank.
Still not convinced?
Let's talk money.
Maybe you think that digital generates cheaper leads than direct mail.
Well, hold your horses!
According to LocaliQ, the average cost to generate a single lead using digital channels is $53.52 USD.
Source: JICMAIL
Note 1: “Partially addressed” mail are letters mailed to a physical address but not to a person
Note 2: “Door Drops” are known as EDDM in the U.S.A. and Neighbourhood Mail in Canada.
Note 3: This is the percentage of all recipients who read, looked at or glanced at the mail piece
So, you tell me, do you want to keep throwing money at those crowded digital platforms?
But wait, there’s more!
You might be thinking that direct mail is too expensive.
Allow me to correct that myth.
A recent study by the Association of National Advertisers in the U.S.A. shows that direct mail delivers the highest ROI of six advertising mediums.
That's right... the humble direct mail outperformed email, social media, paid search, SMS, and digital display advertising.
Now that's a contender!
"But direct mail is complicated!" you might protest.
Sure, it can be.
Just like it's complicated to build an Electric Vehicle or create an AI algorithm.
But just like those industries, there are people and communities that can guide you.
Imagine if you could become skilled at direct mail through the same kind of intensive, hands-on learning you'd get from a master craftsman...
And, that’s where the Direct Mail Insiders come in.
Built for entrepreneurs and marketing service professionals alike, Direct Mail Insiders offers two membership options to help you better leverage postal profits proficiency.
For those who want a behind-the-scenes look at direct mail campaigns, we offer a 'LITE' membership which includes a monthly group training, Q&A session, and in-depth printed report.
And if you're looking for hands-on guidance and feedback on your direct mail projects (or those of your clients), consider our 'FULL' program which meets twice-monthly on live Zoom sessions, connects via private Slack channels, and sharpens their direct mail skills reading our practical, printed reports on direct mail best practices.
Consider the 'FULL' program like the secret society of direct mail.
A group of insiders, experts, and mavericks who're creating waves while others are still testing the water.
Now, I should tell you - we’re not in the business of packing the house.
We’re only interested in having a manageable-sized group of mail-minded marketers, from the U.S.A., Canada, and the U.K.
Which is why we're limiting 'FULL' program participation to just 36 members.
After that... no more seats in the Zoom room.
So, my friend, are you in, or are you out?
But before you answer that...
Introductions are in order
That’s me, David Baer, on the left.
And the mustachioed David Foley is the guy on the right.
Collectively, we're "The Two Davids," and we're pulling the curtains back on Direct Mail Insiders.
I’ve been in the direct mail game since ’96.
Slinging postal promotions and materializing mail magic from arts presentations to wineries.
That was me.
Even opened my agency providing Facebook Advertising services.
Now, I serve as mentor to a tribe of agency owners like yourself, helping them view marketing from a "strategic thinking" lens.
Then there’s David Foley, the mad genius of direct response.
This guy’s been in the game for 40+ years, has led seminars at York University in Toronto, and even penned a book – Postal Mail Profits in a Digitally Obsessed Age.
But none of this is about us...
It's about what we can do for you.
We’re not here to "sell" you on the benefits of direct mail.
We're here to act as your trusted guides, helping you navigate through the choppy waters of whether direct mail makes sense for a particular client campaign.
If it does, we'll be your compass and map, guiding you through the creation, execution, and assessment of that campaign.
This ain’t our first rodeo.
You’ll be learning from guys who have been in the trenches… studied the data… and been paying attention to this “forgotten” channel while everyone else turned to digital.
Collectively, we’ll be soaking up each other’s wisdom from our Zoom sessions, monthly reports, and various other resources we’ll toss your way.
David Baer
Email: info@directmailinsiders.com
Phone: 914-522-9363
P.S. Direct Mail Insiders isn't just a community.
It's your secret weapon to navigate the wild world of direct mail.
Join us for up to two live Zoom calls a month, get a printed report sent to your physical mailbox, and so much more.
P.P.S. You’re the captain of your marketing business.
Your crew (or clients) rely on your leadership and knowledge.
Invest in your future success.
Don't get left in the dust in this digitally-obsessed world.
© Direct Mail Insiders